Blog Articles

Lewis Nyman
5 weeks 1 day ago

In previous blog posts we have looked at the benefits of using open source software to provide the tools needed by your marketing team and, specifically, the reasons to use a Content Management System (CMS). The next question therefore is which CMS to use?

 

Drupal

 

When we first started our business we were faced with the same choice that all potential CMS users must confront. Which of the many CMS offerings should I use? For us, choosing the wrong one would have had a serious affect on our business plan. For most potential users it may mean the difference between a website delivered on time and on budget or not.

Lewis Nyman
6 weeks 3 days ago

In this 2nd blog post I am going to focus on content management systems (CMS). More specifically I am going to look at what they are and why every website should be created using them.

Crossword

Put in a very simple terms a CMS is a web based system that, as the name suggests, allows the content of a website to be easily managed. Once you get past this very simplistic definition however you will run in to a fair amount of dis-agreement as to what a CMS is.

 

Some will argue that a CMS is a product in its own right. Something that can be sold and deployed in the same way as any other piece of software you have ever bought (e.g. Microsoft Office). Others will argue that it is a framework that only has value when used as the basis of something larger, for example an e-commerce website.

 

There is no right or wrong answer to this so it is far easier to think of CMS as both a product and a framework. It has value in its own right and can be easily built upon in its role as a framework for other systems. Importantly, a website can be built without a CMS but a CMS is pointelss without a website!

Leo Montgomery
11 weeks 3 days ago

In this first blog post I am going to discuss how open source tools, correctly brought together, can form a cost effective marketing tool kit for the 21st century.

Circle

The ultimate goal of any marketing team is lead generation, indeed the effectiveness of any marketing campaign is measured by its return on investment. Lead generation these days is much less about cold calling in the hope that a prospect is found. Instead, the emphasis has shifted to a company's online presence i.e. their website.

So how can an organisation maximise its lead generation through the online channel? The answer, of course, is getting prospects to their website, providing the correct content to interest them and then being able to identify them for a follow up.