Open Source

In previous blog posts we have looked at the benefits of using open source software to provide the tools needed by your marketing team and, specifically, the reasons to use a Content Management System (CMS). The next question therefore is which CMS to use?

In this 2nd blog post I am going to focus on content management systems (CMS). More specifically I am going to look at what they are and why every website should be created using them. Put in a very simple terms a CMS is a web based system that, as the name suggests, allows the content of a website to be easily managed. Once you get past this very simplistic definition however you will run in to a fair amount of dis-agreement as to what a CMS is.

In this first blog post I am going to discuss how open source tools, correctly brought together, can form a cost effective marketing tool kit for the 21st century. The ultimate goal of any marketing team is lead generation, indeed the effectiveness of any marketing campaign is measured by its return on investment. Lead generation these days is much less about cold calling in the hope that a prospect is found. Instead, the emphasis has shifted to a company's online presence i.e. their website.