In this first blog post I am going to discuss how open source tools, correctly brought together, can form a cost effective marketing tool kit for the 21st century. The ultimate goal of any marketing team is lead generation, indeed the effectiveness of any marketing campaign is measured by its return on investment. Lead generation these days is much less about cold calling in the hope that a prospect is found. Instead, the emphasis has shifted to a company's online presence i.e. their website.
