Bracknell's digital ambition: Enhancing user experience
Challenge:
Like all local authorities in the UK, Bracknell needed to enhance digital services for residents while adhering to strict budget constraints.
Strategy:
- Leveraging open-source solutions: By migrating to LocalGov Drupal in 2021, the council saved on costs associated with proprietary software.
- Increasing accessibility: Making the website accessible for all users was a key requirement for the new website.
- Bringing in additional service areas: Moving functionality online was key to end-user engagement, reducing human intervention, and putting a digital-first approach in place.
Accessibility Enhancements
Challenge: Bracknell wanted to enhance their website's accessibility. They aimed to improve compliance with WCAG 2.1 AA accessibility guidelines.
Solution: Webcurl implemented accessibility enhancements on the existing website including features like clear selection indicators and screen reader navigation. All visuals now include detailed descriptions using alt text for media.
Impact: Bracknell's Silktide ranking soared from 201st to 8th (April 2024), creating a more inclusive and user-friendly experience for all.
My Journey Microsite
Requirement: Bracknell needed to increase accessibility to live travel information and booking services.
Solution: Building upon the success of a previous transport development project Webcurl used this as a template to create the My Journey Microsite. The website offers local transport information, route planning, event updates, and travel news and integrates with Network Rail.
Focus on Accessibility: The microsite prioritises user experience and accessibility, ensuring residents can easily access live travel information and booking services across various devices.
Events Portal
Challenge: Bracknell's website needed a dedicated platform to showcase local clubs, events, and workshops. Residents struggled to discover these valuable resources on the existing website.
Solution: Webcurl collaborated with Bracknell to develop an Events portal within the new website. This user-friendly portal is a central database for local clubs, events, and workshops. Since a suitable module wasn't readily available within LocalGov Drupal, Webcurl took the initiative to adapt an existing module to match the council's requirements perfectly.
Result: Residents now benefit from a streamlined Events portal. They can easily search and discover a wide range of local events and activities that interest them, fostering a more connected community.
Working Together for the Future
Webcurl has enjoyed working with the Bracknell team and looks forward to continuing its partnership with the council.
Top Features of Drupal CMS
Why Choose Drupal?
Drupal is an open-source platform with a rich ecosystem that empowers developers and organizations to build highly customized digital experiences. It offers unmatched flexibility, security, and scalability.
Key Features
Modular Architecture: Add features with thousands of contributed modules.
Content Authoring: Simple yet powerful content management with roles and workflows.
Multilingual: Core support for over 100 languages.
Mobile-First: Responsive by default, even in the admin UI.
Security: Robust core security and a dedicated response team.
Scalability: Perfect for small blogs to enterprise-grade applications.
Custom Content Types: Define your own content structure using the flexible entity system.
API-First: Build headless apps using REST, JSON:API, and GraphQL.
Let's have a chat
Since 2008 Webcurl have been on hand with expert advice, development and support for our clients to enhance their digital transformation goals.
To find out how Webcurl can help you fill in our contact form and one of our digital experts will be in touch as soon as we can.